Dimolox keeps buildings running. Beatroot has grown with the brand across its company profile, its fleet and now its formal brand guideline.
The identity pairs a rich black with an unmissable lime, a deliberate choice for a services brand that needs to be recognised at a glance on site, on vehicles and in tenders. The double-crescent orbit beside the wordmark gives the system its motion.
The guideline locks the system down: approved colour applications, reversed lockups for dark surfaces, clear space, sizing and misuse rules. Paired with the van livery and the company profile, it completes a brand built for the field, not the shelf.
“Built for the field, not the shelf.”
